Friday, August 28, 2015

Find Me at The New Tropic


It may sound like The New Tropic is a snazzy hotel in South Beach but it's actually a breath of fresh air in the local digital publishing scene, dished up by talented locals. "Live like you live here" is the slogan, which may sound ironic  -- how can you not live like you live here? -- but that irony rings true for many old school Miamians who know there's more to the city than what you find in a tourism brochure.

Some Miamians may be old enough to remember the Miami Herald's Sunday magazine Tropic, which ceased publication in 1998. Like Tropic, which created a popular scavenger hunt that gathered together thousands from the community, The New Tropic produces events on a smaller scale. (I wouldn't put it past them to create a new version of the hunt. What say you?)

So what's the big deal? Another Miami blog? Not quite. The New Tropic is a daily dose of all things South Florida and much more.  In their own words, from the launch letter titled "A Miami Love Letter," published in January of this year:
Miami’s already got some great news organizations that provide critical day-to-day reporting. We’re focused on something a little different: helping Miamians become better locals by making sense of, and finding new ways to explore, the constantly expanding universe of news, issues, people and places in a growing city like ours. We want to help you live like you live here. Where traditional journalism emphasizes a sort of arm’s-length objectivity, The New Tropic is proudly local and thoughtfully optimistic about Miami’s future. We have opinions. We are involved. And we’ll always be clear about that.
I love The New Tropic's curated daily digest of local news and the fresh spontaneity of all this, which feels more like the impetus behind a movement rather than just another locally-focused blog. Even better, you won't find any cheesy Asian massage or escort ads here; this publication is supported, in part, by the Knight Foundation, which is all about journalism, media innovation, engaged communities and the arts. The New Tropic is the first product from WhereBy.Us, which helps "people become better locals" through experiential media.

Pretty groovy, huh? Now go over and read my first article about getting around in Miami. If you really want to live like you live here, you've got to pick which Miami you want to live in and earn your Miami cred by doing the Miami schlep.

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