Sunday, September 18, 2011

Silicone Bitch: From the Blogger's Workshop

News and notes about the South Florida social media and blogging scene, with a little tech thrown in for good measure. And maybe some other random events, too.

Writing Class 1
Oh dear! My most important blogging tip? Keep good posture and support your lower back with a pillow! Photo via kchichster's flickr.

Yesterday, I led a workshop and brainstorming session for some wonderful people who are either already blogging or are interested in blogging. We had quite a creative South Florida group: an artist, a PR professional, a neuroscientist and yoga teacher, a financial trader and social media pro, and finally, a professional horse groomer.

My friend Ivan Mladenovic, owner of Preemo -- computer repairs and website development company -- generously hosted the space. Whereas I tend to focus on editorial, Ivan balanced the conversation out by chiming in with some very intelligent points about Wordpress and the more technical aspects of blogging.

Here are just a few things we shared in the jam-packed 2-hour session:

What is a successful blog?
That depends on your definition of "success." If making money is part of that, then yes, a monetized blog that actually makes money would be considered successful. However, blogging can open many doors and help you create community to connect with others. It can enrich your life when you use the blog as a means to an end, to self-publish and explore a topic you're passionate about.

How often should I blog?
This depends on the type of blog. If you are a magazine type blog with a huge readership, you're probably looking at least 3 posts a day minimum because you have a business engine obligated to push advertising. For the average blogger, this is not the case. You can also determine your pace and shape the expectations of your readership. One really good post once a week is better than several crappy, less crafted write-ups put out with more frequency. Quality and quantity need to remain in balance.

What are local Florida resources?
Try WordCamp, Wordpress meetups, WP Beginner and check out Refresh South Florida for Wordpress workshops and other geeky goodness.

Although I was the teacher in this scenario, in reality we were all teaching each other and as usual, I left the session incredibly grateful for the insight my "students" provided.

A "blog" is just an empty vessel, as I always say -- and it's a technical thing anyone can master. What you put in it is the key. Great and regular content is king here. You have to start thinking like a journalist, an editor and a publisher. It's a thing of beauty you can create, so long as you are persistent, consistent and authentic in your endeavor.

I plan on doing more of these workshops in the future. They are by donation and a great time to meet like-minded people who are interested in self-publishing.

2 comments: said...

That's great you're sharing your knowledge! And am very honored you mentioned me as a test case :-D said...

That's great you're sharing your knowledge! And am very honored you mentioned me as a test case :-D